Karisma Hotels & Resorts, an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, is pleased to announce its 2016 television campaign for El Dorado Spa Resorts & Hotels by Karisma, the collection’s premier adults-only, luxury beachfront resorts in Riviera Maya, Mexico.
El Dorado Seaside Suites by Karisma; photo provided by Karisma Hotels & Resorts
The campaign, which targets the luxury traveler, will start January 11 and run through April in key feeder markets across the United States, including New York and Philadelphia. New this year will be the addition of Midwest markets with spots scheduled to run in Chicago, Milwaukee, Kansas City, and St. Louis. The expansion from East Coast to include Midwest as a part of the campaign amounts to a total of nearly 5,000 commercial spots airing on El Dorado Spa Resorts & Hotels by Karisma in the first quarter of 2016.
Based on extensive research and knowledge of the luxury traveler, the El Dorado Spa Resorts & Hotels by Karisma television commercial appeals to the shifting needs and desires of the modern guest. Rather than simply overindulging in the most lavish food and drink, today’s luxury traveler seeks experiences to last a lifetime, truly bringing couples together and creating cherished memories. El Dorado Spa Resorts & Hotels’ television campaign brings to life the sense of adventure, unmatched culinary options, impeccable service, and barefoot luxury that guests look for today with the signature Gourmet Inclusive Experience.
The 30-second commercial juxtaposes rich imagery of the resort lifestyle, tranquil beachfront location, contemporary culinary creations by Karisma’s own award-winning Chef Jonatán Gómez Luna, and unique destination excursions, including the nearby archeological site of Tulum, horseback riding on the beach, and snorkeling the ocean reef. The visuals capture the essence of the Gourmet Inclusive Experience, from private beach beds and beach butlers, beachfront sky massages, and in-suite Jacuzzis, to a gourmet feast prepared at the pier’s edge, fostering togetherness among friends and loved ones. The relaxing tone and decadent language speak directly to the luxury demographic, an audience that can book anywhere but values the intuitive – not intrusive – nature of the Gourmet Inclusive Experience.
